Woolman, Matthew Department of Graphic Design, Virginia Commonwealth University, Richmond, Virginia.
Bellantoni, Jeff Pratt Institute, Brooklyn, New York.
- Role of the motion picture and animation
- Early examples of kinetic typography
- The role of digital technologies
- Production of kinetic typography
- Additional Readings
Typography, unlike the spoken word, dance, music, or film, is not inherently kinetic or dynamic. The letters that make up most alphabets in most languages were designed to be read flat, frontal, and upright. But letters can be animated. And in the process of becoming kinetic, typography can take on the intonations and the voice of the spoken word, the emotional characteristics of dance or music, or the narrative qualities of film. This has resulted in new ways of reading, viewing, and accessing texts on Web sites. Visual communication thrives at the crossroads of technology and culture. The advent of television, film, video, and the computer have influenced new paradigms of visual aesthetics even though the molecular components of communication—letters and text—have remained the same for thousands of years.
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